Experience ‘all the feelings of football’ through our latest collaboration with Google Pixel. In this campaign for their Pixel 7 smartphone, our London VFX team helped the tech giant to visually represent all the emotions connected to the beautiful game – from suspense captured in a single bead of CG sweat to the awe of a moment spreading through a supporter's brain via CG synapses.
The campaign, brimming with hidden VFX and seamless transitions between scenes and phone screens, also provided opportunities for full CGI shots and particle simulation FX, including the atmospheric trail left by a ball in outer space or the explosion of passion energy from a young fan somewhere in England.
After working on the campaign for Google’s Pixel 6, it has been incredibly fun to post-produce this series of ads, which will be shown in the UK during the ITV's coverage of the FIFA World Cup.
CREDITS +
AGENCY
Anomaly
DIRECTOR
Wes Walker
PRODUCTION CO
Tool of NA
PRODUCTION SERVICE COMPANY
Lucky Strike Productions
3D PHONE
Mainframe
GLASSWORKS
Creative Director / Project Lead: Duncan Malcolm
3D Artists: Julian Johnson, Seb Kowalski, David Loh, Davide Uccellani, Julia Grudnowska, Lewis Power
2D Artists: Nina Mosand, Peter Nemec, Warren Gebhardt
Producer: Roman Lukyanov