Galaxies swirling into pasta on a plate, parmesan raining down like meteors, olive oil dropping into the void... this experimental juxtaposition is at the heart of the launch campaign for Barilla's Al Bronzo pasta.

Using a mix of 3D, 2D and in-camera work, our VFX team helped create a stunning Big Bang of flavour under the slogan ‘Pasta is born again’. CGI pasta fields and celestial bodies feature alongside real-life water and colourful clouds, all blended in with cosmic 2D backgrounds and 3D textures.

Our creative lead Duncan Malcolm worked hand in hand with director Philippe André to test and develop this powerful narrative. Fully involved in the test shoot and pre-production stage, Duncan also supervised the filming and led the VFX and post-production.

The film above is the Director’s Cut.