“Let’s talk about the Romance Gap,” says Bumble in their latest campaign. The women-first dating app wants to challenge the gender expectations governing the way we date.

Crafted by 72andSunny and director Amy Becker-Burnett, the film openly shows the Romance Gap through the experiences and desires of nine women. Our post-production team worked across the 2D, grade and motion graphics to deliver this inspiring campaign.

According to Bumble’s research, “74% of people say that when it comes to romantic relationships, there are different expected behaviours based on your gender identity. Like the gender pay gap, or disparities in parental leave, the repercussions of the Romance Gap are vast because dating and relationships are such a fundamental part of life.”