In their new global campaign for Intersport, We Are Pi celebrate the community at the heart of sport.
With two dynamic, fast-paced, and motivational films that are packed to the brim with energy and visual creativity, Intersport show how digital support can bring a communal feeling to the traditionally solo activities of training and running.
Positioning for the current individual landscape, the films connect people through a frenzy of whirlwind animation and graphics such as stylised icons, emojis, messaging, video and GIFs. Brought to life and integrated beautifully by director Giorgio Bruni and AFX Editor Pete Fullarton, these create a unique identity bespoke to the campaign.
We were delighted to be able to assist and partner on post-production elements such as website design & animation, title animation, compositing, clean-up and rotoscoping, in order to help bring these films to life.
We Are Pi
AFX & EDIT
Website Design & Additional Motion GFX Lead: Nils Crompton
Website Design & Additional Motion GFX Artist: Tony Comley
2D Lead: Leanne Pletersky
2D Artist: Mario Machado
Executive Producer: Roman Lukyanov
Producers: Chloe Ensor, Katie Liston